Targeting Higher Income Women/Fine Jewelry

Targeting Higher Income Women/Fine Jewelry According to Hill & Co.’s 2025 Business of Jewelry Report, there are approximately 17,000 independent retail jewelers in the United States, representing 50% of all jewelry sales. This statistic underscores that a...

Media Reach For The Win

Media Reach For The Win Client: A Marshall station located in a top 20 market working with a local HVAC company Target Audience: Homeowners aged 35-64 within the HVAC Company’s service area (specific zip codes) Situation: The advertising agency for the company was...

Relationship Marketing: Driven By Data

Relationship Marketing: Driven By Data Leveraging Proprietary Research Station: KRCG-TV, Columbia-Jefferson City Client: A Local Automotive Dealer Case Study Initial Phase of Strategic Planning The first stage of any strategic plan requires the station to deliver a...

Generations: An Ongoing Strategy

Generations: An Ongoing Strategy A new local website recently launched in a mid-sized market, aiming to connect homeowners with detailed quotes from multiple vetted home improvement companies, specifically targeting roofing services. The company’s goal was to reach...

Success in The Digital Space

Success in The Digital Space The Success Story below was shared with us by Dannah Gibbons, the Director of Sales at WLOX-TV in Biloxi, MS. In the digital advertising space, it can be hard to set yourself apart from competitors in the market, particularly with bigger...

Marshall Drives Success For Local Auction House

Marshall Drives Success For Local Auction House Client: Matt Jones Auctions & Estates Libby Venen Blackburn, KHBS/KHOG Northwest Arkansas Libby Venen Blackburn, from KHBS/KHOG in Northwest Arkansas, has a remarkable success story to share. Libby met with Matt...

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Holiday Greetings!

Holiday Greetings! As the year draws to a close, we wish to convey our sincere gratitude for your partnership and trust. In 2025, we celebrated a significant milestone—our 40th anniversary as a company. To honor this achievement, we have shared Success Stories from...