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by Kat Savage | Nov 11, 2019 | FYI, Newsletter
Furniture Executives Learn From Marshall Marketing How To “Be Right” This week in High Point, NC the weather is cooling, the leaves are changing, and the streets are now less crowded, which differs from a few weeks ago. In the middle of October, 75,000 furniture...
by Bruce Hahn | Oct 17, 2019 | FYI, Newsletter
Marshall Marketing selected by High Point Furniture Market to Address Attendees On Evolving Media Landscape Jim Filippi & Kat savage will outline effective ways to use media that result in sales Showplace exposition building in High Point, NC, USA | Familton Fenn...
by Bruce Hahn | Jun 28, 2019 | FYI, Newsletter
Millennials More than just an Age Range In the early 1930’s, a college dropout began selling cooking stoves door to door. He was so successful that his boss asked him to write an instruction manual for the other salespeople. The dropout’s older brother got a look at...
by Bruce Hahn | Apr 25, 2019 | FYI, Newsletter
Marshall Marketing Data The Swiss Army Knife for TV Stations In the 1880’s, members of the Swiss government were looking for one tool that could do many things for their soldiers. The generals knew their soldiers needed a tool that could open canned food and also be...
by Kat Savage | Jan 25, 2019 | FYI, Newsletter
MyMarshall Mapping a telescope & a microscope Believe it or not, there is debate over the person that invented the telescope. Galileo, the Italian astronomer in the 1500-1600’s, used a telescope he built to see mountains on the moon, light from the Milky Way, and...
by Bruce Hahn | Feb 1, 2018 | FYI, Newsletter
What Can I Say? CONTENT MARKETING It ain’t easy being a consumer these days. With just a few exceptions, no matter what media a consumer uses, it comes with a wide range of marketing messages. Now, don’t misunderstand, that’s not necessarily a bad thing. Providing...
by Bruce Hahn | Jun 29, 2017 | FYI, Newsletter
TV Impacts Millenials! Stop reading if you haven’t heard this from a client, “We need to reach Millennials, it is the future of our business.” Now, how many times have you heard that today? Past week? Month? Without going into all the data that supports the buying...
by Bruce Hahn | Feb 7, 2017 | FYI, Newsletter
Don’t try to stand out from the crowd “Successful transformations reframe the problem that makes the solution possible. They erase existing boundaries and start from scratch.” – Malcolm Gladwell Many times we hear from our stations about the need to help...