our approach
Offering valuable insights that translate into tangible and effective strategies
All customized, all the time
Marshall Marketing specializes in consumer research, analysis, consulting and training that goes along with mastering the data and making it work for you. Whether you are in the media, retail or business industry, we can customize a proprietary research program that makes sense for you. Oh, and we have the customer service to support it that is unmatched in our line of work.
A well-planned research effort eliminates guesswork. It helps companies give their customers what they truly want – not what companies think they want. And it helps lay the foundation for a marketing plan that will work.
Customized proprietary research programs that makes sense for you.
At Marshall Marketing Inc., we have perfected a system that transforms research and marketing intelligence into tangible results which consists of the following seven disciplined steps
1. Marketing Needs & Business Goals
1. Marketing Needs & Business Goals
Ascertainment meeting to determine your marketing needs and business goals.
2. Questionnaire
2. Questionnaire
Questionnaire development meeting
3. Survey Design
3. Survey Design
Customized survey design
4. Data collection
4. Data Collection
- Telephone interviewing (83 lines/CATI)
- Online surveys
- Mail out surveys
- Self-administered surveys
- Customer satisfaction surveys
5. Data Delivery
5. Data Delivery
- ASCII format
- Marshall Marketing presentation-ready software
- Printed copy
6. Data Analysis
6. Data Analysis
- Generation & Lifestyle profiles
- PowerPoint presentation
- Executive Summary
- Marketing/Action plan
7. Tactics/Strategy Meeting
7. Tactics/Strategy Meeting
How to make your data actionable so that your original business goals are met