by kristen | Jun 10, 2026 | Success Stories
Relationship Marketing: Driven By Data Leveraging Proprietary Research Station: KRCG-TV, Columbia-Jefferson City Client: A Local Automotive Dealer Case Study Initial Phase of Strategic Planning The first stage of any strategic plan requires the station to deliver a...
by kristen | May 4, 2026 | Success Stories
Generations: An Ongoing Strategy A new local website recently launched in a mid-sized market, aiming to connect homeowners with detailed quotes from multiple vetted home improvement companies, specifically targeting roofing services. The company’s goal was to reach...
by kristen | Apr 7, 2026 | Success Stories
Success in The Digital Space The Success Story below was shared with us by Dannah Gibbons, the Director of Sales at WLOX-TV in Biloxi, MS. In the digital advertising space, it can be hard to set yourself apart from competitors in the market, particularly with bigger...
by kristen | Mar 11, 2026 | Success Stories
Marshall Drives Success For Local Auction House Client: Matt Jones Auctions & Estates Libby Venen Blackburn, KHBS/KHOG Northwest Arkansas Libby Venen Blackburn, from KHBS/KHOG in Northwest Arkansas, has a remarkable success story to share. Libby met with Matt...
by kristen | Dec 9, 2025 | Success Stories
Marshall Data Reveals Generations as Best Customers Customers shopping today may differ significantly from those who visited in the past. They could be younger with higher incomes or perhaps newcomers to the area. Therefore, it’s essential for retailers to...
by kristen | Nov 4, 2025 | Success Stories
Marshall Research Drives A Data-Driven Shift in Media Buy Peak Flow Plumbing is attempting to grow their brand in a very competitive category in Colorado Springs & Pueblo. Another challenge is the market has a very active advertising spend in HVAC/Plumbing. After...
