Sunny News About Solar Panels

Sunny News About Solar Panels In 1767, Swiss scientist Horace Benedict de Saussure harnessed the power of the sun (i.e., hot weather) to develop the first solar-powered collector. He created a solar oven that reached temperatures of 230 degrees—quite impressive for a...

From Zero Share To Sponsorship

From Zero Share To Sponsorship Client: Our station in Charleston, SC  Marshall Rep: Jim Filippi BACKSTORY: Jim met with WireNut, a home services company in Colorado Springs. The owners said they were meeting with their 20-group and asked Marshall for one or two pages...

Targeting Higher Income Women/Fine Jewelry

Targeting Higher Income Women/Fine Jewelry According to Hill & Co.’s 2025 Business of Jewelry Report, there are approximately 17,000 independent retail jewelers in the United States, representing 50% of all jewelry sales. This statistic underscores that a...

Media Reach For The Win

Media Reach For The Win Client: A Marshall station located in a top 20 market working with a local HVAC company Target Audience: Homeowners aged 35-64 within the HVAC Company’s service area (specific zip codes) Situation: The advertising agency for the company was...

Relationship Marketing: Driven By Data

Relationship Marketing: Driven By Data Leveraging Proprietary Research Station: KRCG-TV, Columbia-Jefferson City Client: A Local Automotive Dealer Case Study Initial Phase of Strategic Planning The first stage of any strategic plan requires the station to deliver a...

Generations: An Ongoing Strategy

Generations: An Ongoing Strategy A new local website recently launched in a mid-sized market, aiming to connect homeowners with detailed quotes from multiple vetted home improvement companies, specifically targeting roofing services. The company’s goal was to reach...