Success in The Digital Space

The Success Story below was shared with us by Dannah Gibbons, the Director of Sales at WLOX-TV in Biloxi, MS.

In the digital advertising space, it can be hard to set yourself apart from competitors in the market, particularly with bigger clients. There is so much competition to win over large dollars that agencies/vendors must lean on more than just the products they offer. This fact rang true when it came to working with Client X. The client was well versed in the digital industry products but lacked clear direction on what products would best align with their business goals. That is where Marshall Marketing came in.

In Biloxi, WLOX has been proud to partner with Marshall Marketing for many years. Marshall Marketing never fails to deliver when it comes to providing customized research and consulting services to help drive the conversations that lead to advertising decisions. Prior to utilizing Marshall Marketing our team could only give general recommendations without much research or reason behind them. With Marshall Marketing, our sales team now has the insight and confidence when providing solutions for our clients.”

This research proved paramount when presenting to our Client. Using Marshall Marketing our team was able to show the client exactly who made up our market and how those individuals preferred to get their information. We were able to not only tell the client informational breakdowns such as: household income, age ranges, top occupations, and upcoming major purchase plans, but we also were able to give the client valuable information such as their industry ranking in every county.

The client, who is planning on extending into more counties across the MS Gulf Coast, found this most valuable as it laid the groundwork for where they needed to focus efforts as they begin construction in those lower ranking counties. They were also extremely grateful for the insight and guidance that our sales team was able to give them and stated multiple times that this was the missing piece they had been needing.