Leveraging Marketing Connections For Success
It can be quite straightforward sometimes: Success with Marshall Marketing can be achieved simply by reaching out to your Marshall rep. A salesperson at one of our northeastern stations contacted their Marshall rep regarding challenges they were having with an agency in establishing a connection with a regional law firm. Although the firm was inconsistently advertising on their station, they were a significant spender on a rival station in the area.
The Marshall rep had recently presented Marshall Marketing research to this particular law firm in another market (which they greatly appreciated and intended to adjust their media allocation based on the Marshall data that was presented), and gladly offered to reach out to the law firm in this particular northeastern market. The law firm eagerly welcomed the offer for additional research with an enthusiastic “YES, PLEASE!”
RESULT: This CONNECTION led to setting a presentation date, enabling the salesperson to meet the firm’s key figures in person, and laid the groundwork for their relationship. The meeting was highly successful, resulting in an expanded share for the station and a remarkable 75% increase in budget.
CONCLUSION
The Marshall data serves as the cornerstone of our Marketing System, but the insights and experiences your Marshall representative can provide are invaluable sales assets and a competitive edge for your station. When faced with challenges, don’t hesitate to contact your rep and leverage the full benefits of Marshall Marketing.
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